Customer experience is the only ture differtiator hence it should be the focal point of any orgenisation. Orgenisations should not get trapped in 'undifferentiated heavy lifting' which will consume thier time and resourcees without adding any value to enahance thier customer experience. At CCF by applying our innovative and unique 'Factory Approach', we help orgenisations to enable contact centers and create great experiece for thier cusotmer without getting caught in downward sprial 'undifferentiated heavy lifting'.

• Keep it simple, handle all the complexities and eventualitiies in the solution so it becomes simple for end consumer to use the solution

• Customer Experience is the only true differtiator it has be to the focal point

• Don't get trapped in downward sprial of undifferentiated heavy lifting

• Always relentlessly persue raising the bar

• All the decisions shoud be made by walking in customer's shoes